We have a created an innovative and groundbreaking solution for the two biggest causes of Client Drop Out for businesses:
poor Client Engagement and poor Operational Control, which are the result of
poor communication and a lack of processes or adherence to processes.
Problems with Client Engagement can be solved through improved communication. For this Vreze has developed a suite of digital tools, such as our proprietary ‘to be discussed index’ which makes a business’ communications clearer, more timely and more relevant. This improvement to communications ensures ongoing client engagement and decreases the risk of client attrition.
Client drop out is often simply the result of poor management allowing clients to ‘fall through the cracks’. These cracks might be the result of a business not having sufficient staff to manage their clients, a lack of client management processes, or processes to which staff are not adhering. Vreze has integrated tools such as dashboards, alerts, auto reports, forecasting and workload balancing into one easily accessible platform which ensures that not only are there tools to effectively handle client relationships, but also provides a system that ensures that processes are being adhered too as well.
All of the Vreze tools are available through a user friendly platform.
The platform has three main sections, which include the Communications Solutions, Operational Solutions and a Client Relationship Management (CRM) system. The CRM system is the backbone of the tools and contains all the information and insights gathered from customers. The CRM contains modules for Demographics & Notes, Insights, Communications, Product/Service, Quotes, Surveys, Tasks and Warnings.
Poor client communication is one of the most critical factors leading to Client Drop Out at various stages of the sales cycle. This is a particular problem for businesses with an extended sales cycle where the decision to purchase requires significant thought, and it is often seen in businesses that sell non-essential, expensive products and/or services.
To be able to effectively communicate with clients, a business needs to be able to tightly define the target recipients of any communications to ensure relevancy and timeliness. To facilitate this Vreze offers a number of tools that help to capture useful client insights, thus enriching their profiles with data that can be used to highly define targeted audiences for any outbound communications.
Traditionally businesses use only the data stored in their Practice Management Systems (PMS), as the definable fields when creating a target audience. This very general approach to communications often results in engagement levels at only around the 50% mark.
When the additional information from the Vreze customer insights is added to the information from the PMS, the definable fields now allow for very highly defined groups. Using these defined target groups, the Vreze outbound communications tools deliver clearer, more relevant, more appealing and timelier outbound communications, which directly impact engagement with clients.
Vreze took a two-step approach to operational solutions. The first step was designed to tackle abandonment of software usage due to time limitations or the complexity of the interface. The solution centered on a user-friendly interface where no touch point took more than three touches or thirty seconds to complete. Additionally different user groups have their own interfaces, which are limited to the functions they need to use.
The second part of the solution was to build a set of tools that can automate many traditionally manual processes, thus allowing in depth operational functionality without the need to increase the number of admin employees.
Vreze also built-in a ‘set and forget’ alert and reminder capability to facilitate early intervention and a ‘manage by exception’ operational strategy, meaning anything that is above or below expectation is brought to the immediate attention of the management.
If you agree to join our data program, you will receive an 80% rebate on the monthly subscription charge for the communication solutions module. In addition we will also plot your data statistics against industry averages both nationally and for your state (see example data report). By joining our data program, you are agreeing that non-identifiable data can be exported from your software platform and added to other businesses to form industry averages.
CEO & Founder of Vreze, previously helped start ups like Max Brenner and Facial Rejuvenation to become market leaders. Avron has an undergraduate degree in Psychology and post grad Business studies from MGSM. That Avron thrives in a start-up environment is evidenced by his help in developing Max Brenner Chocolates from a 2 person start-up to a 400+ employee market leader. This was again evident when Avron helped grow The Facial Rejuvenation Clinic into a 5 story clinic, the largest of its kind in the Southern Hemisphere. For the past six years Avron has been specializing in strategy and operational automation within the $1.3 Billion Australian cosmetic medical industry.
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Out path so far……
Vreze started out in July 2013, with one part-time programmer joining Avron. In September 2013, Vreze launched their first software tool called SMS-EZE. This tool was designed as an automated Surveying and Reporting Tool to help ensure client satisfaction was meeting forecasted performance levels. In December 2013, Vreze launched their second tool that integrated Google Adwords, Google Analytics and Facebook into a platform that predicted performance and advised if performance was off track. Soon after in February 2014, Vreze released their reporting tool, that allowed business to track the online behavior of their clients and gave insights into exactly which clients had viewed what online and when they did this. In April 2014, Vreze made all three tools accessible through a single platform. In June 2014, Vreze expanded the team by adding an additional full time programmer. The current versions of Vreze commenced Beta Client testing in August 2014.
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